Meta | Thibault Mathieu

CLIENT

Meta

PLATFORM

Facebook Messenger, Instagram

PLATFORM

Concept Creator ·

Creative Director ·

Experience Lead

Lovers Apart is one of the first multiplayer augmented reality experiences ever launched on Instagram — a pioneering project funded by Meta winner of its Request for Projects program aimed at pushing the boundaries of social AR.

Conceptualized and directed by Thibault Mathieu, this interactive narrative experience lets two people — each on their side of a video call — reunite two lovers lost in the Metaverse. Through facial gestures and coordinated interaction, users must collaborate in real time to help the characters reach each other across the split screen.

The experience was simultaneously available on Instagram and Messenger, making it both accessible and instantly shareable. It redefined what a "filter" could be: not a solitary visual effect, but a cooperative micro-story, powered by emotion, proximity, and technology.

At its core, Lovers Apart explored one of the most fundamental themes of our time: connection at a distance — blending AR storytelling with social functionality in a way only Meta’s platforms could allow.

The result: over 20 million users worldwide, making Lovers Apart one of the most widely used and emotionally resonant AR experiences ever produced on Meta’s platforms.

A poetic and technically innovative use of AR to bring people closer — even when they're far apart.

Lovers apart - Meta Multiplayer AR Experience

Lovers apart - Meta
Multiplayer AR Experience