THIBAULT MATHIEU
Creative Innovation · Brand Experiences · AI & XR
About
Producing Groundbreaking Experiences
for the World's Most Iconic Brands
Thibault Mathieu is a creative and strategic leader, and immersive experience producer with 15 years of experience designing high-impact partnerships and storytelling-driven, groundbreaking activations for the world’s most iconic brands.
He has collaborated with leading names in luxury, beauty, tech and entertainment — including Lancôme, Cartier, Hermès, L’Oréal, Comic Con, Apple, Meta, and more — delivering award-winning mobile, XR, AI and spatial computing experiences that blend emotional resonance with technological innovation, and have reached over 20 million viewers across more than 100 countries.
With a background in both corporate environments and startup leadership, in Paris and Los Angeles, Thibault bridges creative vision and business strategy to imagine and produce next-generation experiences that engage audiences, elevate brands, and push the boundaries of immersive marketing.
CREATING MAGIC FOR THE WORLD'S MOST ICONIC BRANDS
How I Help Brands Innovate
By turning emerging technologies into concrete, desirable and actionable experiences — from hands-on discovery to concept development and creative exploration.
Exclusive Demos
Give your teams hands-on access to the devices shaping the post-smartphone era:
- Meta Ray-Ban Display,
- Apple Vision Pro,
- Google smart glasses (soon).
A powerful way to explore real use cases and spark new ideas.
Generative AI Video
Explore the new creative frontier of AI-generated video: ultra-realistic AI influencers, premium social content and ambitious visual prototypes.
Test ideas faster and unlock new creative production workflows.
Creative Workshops & Production
Creative workshops to imagine new brand experiences at the intersection of AI and immersive technologies. Full production from concept to delivery.
Examples include XR experiences, augmented retail activations, WebAR, AR, or new smart glasses use cases.
FEATURED PROJECTS
A curated selection of groundbreaking immersive experiences — where storytelling meets technology, crafted by Thibault Mathieu across XR, AI, spatial computing, and branded entertainment.
FEATURED IN
