THIBAULT MATHIEU

Brand Experiences · Innovation · Strategic Partnerships

Entertainment · Luxury · Tech · AI / XR

About

Creating Premium Brand Experiences

& Strategic Partnerships

for the World's Most Iconic Brands

Thibault Mathieu is a Brand Experiences & Innovation Director with 15 years producing premium activations and building strategic partnerships for global brands across luxury, tech, and entertainment — including Cartier, Hermès, L'Oréal, Lancôme, Meta, Apple, and Disney.

He has led 15+ strategic partnerships from concept to global deployment, reaching 20M+ viewers across 100+ countries, and managed creative and cross-functional teams generating $1.2M in annual revenue.

Thibault began his career at Disneyland Paris before earning a Master's from UCLA's Producers Program. He went on to create the Creative Innovation division at Webedia, then founded Wilkins Avenue AR — a creative studio delivering immersive brand experiences for clients like Cartier, Lancôme, and Hermès, in partnership with Meta and L'Oréal.

Today, Thibault consults for global brands and advises on Creative AI, XR, and innovation strategy. He is open to strategic conversations and senior leadership opportunities in brand experiences, innovation, and partnerships.

CREATING MAGIC FOR THE WORLD'S MOST ICONIC BRANDS

How I Help Brands Innovate

15 years at the intersection of creative strategy, emerging technology, and global brand partnerships — from luxury and entertainment to tech.

Brand Experience
Strategy & Production

Conceiving and producing premium brand activations for global clients — from creative strategy to worldwide deployment. Leading cross-functional teams across complex organizations.

Cartier, Lancôme, Hermès, L'Oréal, Disney, Tissot, Coca-Cola, Meta, Apple.

AI & Innovation Advisory

Helping brands and organizations leverage Creative AI, XR, and emerging technology for brand experiences, operational transformation, and prototyping.

From hands-on demos (Meta Ray-Ban Display, Apple Vision Pro) to strategic AI roadmaps and implementations.

Strategic Partnerships & Business Development

Building and managing 15+ strategic partnerships from concept to global deployment — navigating multi-stakeholder environments across luxury, tech, and entertainment.

20M+ viewers across 100+ countries.

Contact me

FEATURED PROJECTS

A curated selection of groundbreaking immersive experiences — where storytelling meets technology, crafted by Thibault Mathieu across XR, AI, spatial computing, and branded entertainment.